• Leading and motivating a team of 90+ individuals to collectively accomplish personal, department, and agency goals • Working with Group Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow the paid search practice. Managing the recruitment, retention, and professional development of the department • Responsible for talent utilization, billability, and resource allocation across all levels of seniority on the team • Responsible for managing the P&L of the paid search department to stay within margin expectations of Wpromote’s operating plan • Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s. Successfully innovates and effectively influences those above, below, and beside themselves, including clients where applicable • Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy • Deliver strategic plans and translate them into short-term actions and measurable results • Serve as a member of our Senior Leadership team that shapes the vision of the agency • Working with partners to negotiate bespoke agreements that unlock value for Wpromote’s clients to provide unique value as their agency of record • Be the public face of our agency on the Paid Search frontier, being featured to speak on panels, master class events, and our marketing webinars • Partner with our internal product team to help develop products that can enable us to be more impactful for our clients and teams via various tech integrations • Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on team building, cultivating individuality, physical and emotional well-being, and personal development • Working directly with CEO, CSO, SVP’s, and Client Strategy to spearhead the agency's new business and PR initiatives, including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc. • Driving paid search work for clients, including strategy development, tactical expertise, and measurement of search programs • Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies and successfully securing organic growth • Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction • Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing, and encouraging the groundswell for paid search across teams and offices • Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment • Partnering with the creative teams for acquisition and the product teams focused on acquisition experiences on websites, to ensure managers are providing innovative solutions and strategies to end clients and sharing learnings with the team and agency • Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and collaborating on supporting and reaching holistic agency goals