• Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors. • Lead Springboard’s presence at priority industry events. • Develop a high-performance library of sales tools. • Partner with Sales/BD to launch targeted campaigns for "must-win" accounts. • Produce credible, data-driven content. • Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers. • Establish a feedback loop with sales to track lead quality and asset performance.