• Own and execute integrated marketing campaigns tailored to the Mid-Market segment across channels and personas. • Drive full-funnel programs by collaborating with field, digital, and channel marketing teams. • Craft compelling, persona-based messaging that resonates with both technical and executive decision-makers. • Activate account-based marketing (ABM) strategies using intent signals and personalized content. • Partner closely with Mid-Market sales leaders to develop toolkits, playbooks, and deal acceleration strategies. • Manage pipeline targets and lead flow by working with marketing operations and SDR teams. • Track and report on campaign performance, ROI, and influence on practitioner-led opportunities. • Align with product marketing, SDRs, content, and ops to ensure consistent strategy and execution across all touchpoints.