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Role Description

The Senior Manager, Channel Marketing is responsible for creating, engaging, and executing the partner marketing strategy across Infinite Electronics’ global distribution network. This senior-level role will drive alignment between distributors, sales, and marketing to amplify Infinite’s presence in the channel, accelerate growth, and deliver results aligned with company and brand goals. This individual will be a strategic, hands-on marketing leader with deep experience in both eCommerce and sales-led environments, capable of building strong partner relationships and optimizing channel marketing performance.

• Develop and Execute Channel Marketing Strategy: Create and lead the strategy for distributor and partner marketing initiatives, ensuring alignment with Infinite’s business and brand priorities.
• Partner Collaboration: Proactively engage with distributors to design and implement programs that drive awareness, engagement, and sales growth, including targeted campaigns, joint content, and customer initiatives.
• Cross-Functional Liaison: Serve as the primary connection between Infinite’s Marketing, Sales, and Channel teams, as well as distributor marketing leaders, ensuring consistent communication, shared goals, and effective program delivery.
• Content & Enablement: Educate internal stakeholders on the content, tools, and information needed to accelerate growth within the distribution channel at 2× market pace. Identify and close gaps in marketing enablement and customer experience.
• Performance Management: Own and manage the Market Development Fund (MDF), budget setting metrics, monitoring utilization, and ensuring ROI on all funded activities.
• Relationship Building: Develop deep, strategic relationships with marketing and sales leaders at key distribution partners to position Infinite as the partner of choice for joint marketing initiatives.
• Continuous Improvement: Identify new tools, platforms, and opportunities to enhance partner engagement, streamline execution, and improve overall customer experience within the distribution network.
• Leadership Contribution: Serve as a key member of the Infinite Marketing Leadership Team, providing strategic insights and channel expertise to guide the broader business.

Qualifications

• Bachelor’s degree in marketing, business, or related field
• 8+ years of progressive marketing experience, including significant channel marketing responsibility
• Experience in distribution-based B2B environments, ideally in electronics, manufacturing, or technology
• Strong understanding of eCommerce, digital marketing, and partner enablement strategies
• Demonstrated ability to develop and manage large-scale partner marketing programs and budgets
• Excellent communication, relationship-building, and stakeholder management skills
• Analytical mindset with a focus on measurable results and continuous optimization

Preferred Qualifications

• MBA preferred

Physical Job Requirements

• Prolonged periods in a stationary position at a desk and working on a computer.
• Constantly communicates with employees and leaders, both verbally and in writing.

Reports To

• Vice President of Marketing

Environment

• Work environment is remote during normal or extended business hours.

Accommodation

• Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Equal Employment Opportunity

Infinite Electronics is proud to be an Equal Employment Opportunity and Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse workforce and we actively encourage women, minorities, people with disabilities and veterans to apply.