• Lead production for digital experiences and content: websites, microsites, landing pages, UX/UI enhancements, design systems, CRM/email, paid social, display, SEO content, and marketing tech integrations. • Build and execute project plans that enable breakthrough creative. • Align with technical specs and performance goals, partner with Analytics to set up tracking, and apply insights to optimize in-flight and inform future work. • Manage vendor and partner relationships with accountability and care; set expectations, facilitate feedback loops, and ensure deliverables meet scope and quality. • Implement repeatable workflows, toolkits, and production best practices; streamline intake, resource planning, and asset management across channels and markets. • Prepare and lead stakeholder reviews and production approvals; present confidently to colleagues across the Marketing Communication team, translating creative decisions into business value. • Own scoping and resourcing for digital initiatives—define epics, milestones, dependencies, and budgets; assemble internal/external teams and manage partner RFPs as needed. • Partner with technical team that employ agile/hybrid workflows: run stand-ups, sprint planning, backlog grooming, and retros; maintain focus on MVP, iterative releases, and measurable outcomes. • Partner with Media and SEO teams to ensure technical SEO, page speed, and structured data are embedded in builds; deliver assets formatted to channel specs for paid social/display.