• Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads. • Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs. • Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels. • Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads. • Build automated nurture streams, utilizing segmentation to create personalized customer journeys. • Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI. • Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness. • Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement. • Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth.