• Identify and cultivate relationships with high-value paid media partners across Paid Social (e.g., Meta, TikTok), Expert Authority Media (e.g., Reddit, Quora, YouTube), Retail Media Networks, and AI-driven advertising platforms (e.g., ChatGPT, Perplexity). • Explore and evaluate emerging media and partner categories, including AI-powered commerce, GEO/AEO partner targets, and new paid formats, for client fit and innovation potential. • Translate client objectives into integrated paid media strategies and partnership plans that align with their performance goals and drive incremental revenue. • Collaborate with the VP of Influencer and Director of Partnership Development to evolve PartnerCentric’s paid media and partnership roadmap in line with market trends and client needs. • Own and manage a portfolio of strategic media and platform relationships; serve as the key point of contact for performance growth, co-marketing, and innovation discussions for select high-priority accounts. • Negotiate commercial agreements, media investment terms, and revenue share models with partners in alignment with client and agency objectives. • Act as an advocate for partners internally, ensuring their capabilities and value propositions are understood and leveraged across client teams. • Continuously test, measure, and refine paid media tactics to improve efficiency, scale, and incrementality, setting best practices the broader media team can follow.