• Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events across key roles within the same account, including 1:few and 1:many ABM programs. • Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs. • Partner with Sales on account selection, prioritization, and coverage. • Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels. • Partner with Sales to refine lead handoff processes and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads. • Build automated nurture streams, utilizing segmentation to create personalized customer journeys. • Utilize automation and AI-assisted tools to enhance segmentation and personalization within marketing programs. • Measure campaign success using enterprise-relevant metrics such as account engagement, meeting creation, pipeline influence, and progression through key deal stages. • Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement. • Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth.