• Lead project management for integrated brand and advertising campaigns—online video, social, OOH, experiential, print, and a variety of digital channels—ensuring world-class craft, effectiveness, and on-time delivery • Build and execute project plans that enable breakthrough creative. Lead projects with clarity through the critical path, orchestrating cross-functional workstreams from concept through delivery; identify risks early and drive resolution with urgency and transparency • Align with media specs and performance goals, partner with Analytics to set up tracking, and apply insights to optimize in-flight and inform future work • Manage vendor and partner relationships with accountability and care; set expectations, facilitate feedback loops, and ensure deliverables meet scope and quality • Implement repeatable workflows, toolkits, and production best practices; streamline intake, resource planning, and asset management across channels and markets. Establish and manage campaign budgets at multiple scales; model options, negotiate rates and usage, and optimize for value without sacrificing craft • Prepare and lead stakeholder reviews and production approvals; present confidently to colleagues across the Marketing Communication team, translating creative decisions into business value