• Build, maintain, and execute a rigorous experimentation roadmap across landing pages, product descriptions, checkout flows, post-purchase funnels, etc. to maximize shopping conversion rate • Manage the Shopify environment and configuration, including app integrations, theme customizations (Liquid/CSS/HTML), and site speed optimization • Accountable for business-as-usual shop management (e.g., product launches, troubleshoot issues, app management, managing assortment), executing product promotions, and release planning/publishing • Own funnel analytics and performance dashboards for the shop. Monitor and report on KPIs via Shopify Analytics, GA4, heatmaps, session recordings, etc. to identify friction points and opportunity areas • Technical point of contact for Google Merchant Center. Monitor the product feed for errors, ensure all products are correctly categorized (GTINs, Titles, Descriptions), and troubleshoot any "disapproved" items • Recommend and implement best-in-class Shopify apps to drive business results and audit/prune apps to ensure site stability and cost-efficiency • Ensure all enhancements follow best practices for usability, accessibility, and mobile-first performance and maintain visual and functional parity with core Zwift.com experience.