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Role Description

The Senior Copywriter is a creative and strategic storyteller who crafts compelling copy across a variety of channels—ranging from digital ads and landing pages to brand messaging, email campaigns, and video scripts. They transform strategy and insights into copy that drives attention, engagement, and conversion.

In this role, the Senior Copywriter partners with designers, strategists, and performance marketers to develop copy that aligns with campaign objectives and platform best practices. As a senior member of the team, they also provide editorial guidance, mentor junior writers, and contribute to the agency’s internal marketing and thought leadership efforts.

What You'll Do

• Creative Execution:
  • Write clear, compelling, and performance-driven copy across paid, organic, and owned channels.
  • Adapt tone and voice for various audiences and brands with fluency.
• Strategic Partnership:
  • Collaborate with strategists and creatives to shape messaging that aligns with audience insights and goals.
  • Interpret briefs and participate in creative brainstorms and ideation sessions.
  • Partner with media/analytics teams to translate performance data into creative insights and structured messaging tests; iterate headlines, based on results.
• Content Development:
  • Develop assets including digital ads, landing pages, email sequences, video scripts, case studies, and social posts.
  • Ensure all content reflects brand guidelines and strategic intent.
  • Contribute to sales enablement and leadership communications by shaping/polishing pitch decks and narrative outlines.
• Editorial Quality:
  • Edit and proofread copy for clarity, grammar, and consistency.
  • Own final polish of written deliverables across select projects.
  • Ensure compliance and accessibility (disclaimers, legal/industry requirements, platform policy) are addressed in copy.
• Presentation & Reporting:
  • Present concepts and creative insights in monthly/quarterly reviews and QBRs; tie recommendations to business impact and next actions.
  • Occasionally present copy to clients and lead messaging workshops during client onboarding as needed.
  • Track measures of success: quality and volume of ad copy delivery, collaboration with creative strategists/designers, and client satisfaction with creative output; report progress.
• Mentorship & Internal Contribution:
  • Provide feedback and coaching to junior copywriters.
  • Support internal content efforts, such as agency blog posts, playbooks, and pitch decks.

Qualifications

• Strong writing and editing skills.
• Experience in digital marketing and copywriting.
• Ability to work collaboratively in a team environment.

Requirements

• Proven experience as a copywriter or related role.
• Familiarity with SEO principles and digital marketing strategies.
• Excellent communication and interpersonal skills.

Benefits

• Remote-first work environment.
• Inclusive workplace culture.
• Opportunities for professional development and mentorship.

Company Description

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel.

• Leading data-driven and technology-enabled digital media and marketing services firm.
• Diverse team of digital strategists, media practitioners, technologists, and data scientists.
• Honored as a multiyear winner in Ad Age Best Places to Work.
• Recognized for innovative marketing technology and impactful work.