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Role Description

The Marketing Manager – Product Content supports all aspects of editorial production for digital content supporting Mass General Brigham’s marketing and communications, with a specific focus on website content. This role involves:

• Developing, editing, optimizing, and distributing service line content targeting patients, consumers, and referring providers.
• Driving acquisition, growth, and brand awareness.

The ideal candidate will have expertise in:

• SEO
• User experience
• Audience engagement
• Content marketing

This individual is a proactive, detail-oriented, adaptable, and data-driven problem solver who thrives in a fast-paced environment. Responsibilities include:

• Collaborating with cross-functional teams to ensure alignment on project interdependencies.
• Timely delivery of digital content for prioritized initiatives and service lines.
• Managing complex projects from inception to completion.

Reporting to the Sr. Marketing Manager, Product Content, this individual helps direct editorial processes, executes the editorial calendar, and coordinates the distribution of service line content across Mass General Brigham’s digital channels.

Working closely with marketing, clinical, research, educational, and administrative teams, the Marketing Manager – Product Content ensures digital properties effectively communicate marketing priorities, support organizational goals, and accurately represent the brand.

Qualifications

• Bachelor's Degree in a related field of study required
• Equivalent experience may be accepted in lieu of degree
• 5+ years of related experience required
• Strong interpersonal and communication skills, including superior writing and editing skills
• Outstanding oral and written communication
• Familiarity with digital content creation tools
• Familiarity with SEO writing and plain language writing, health literacy, and/or writing at different grade levels for different audiences
• Experience with digital analytics tools
• Proven professional, able to work effectively with a variety of personality types and job levels
• Ability to move quickly in a constantly evolving and often ambiguous environment
• Strong attention to detail and quality
• Proven initiative, self-direction
• Committed to teamwork and collaboration
• Sound judgment and decision-making
• High levels of tact, diplomacy, and fine-tuned consultative skills
• Confident and comfortable working within a matrixed organization
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to interact with professionals at all levels throughout a large, diverse health care organization
• Working knowledge of MS Office applications, including Outlook, Word, PowerPoint and Excel
• Positive, can-do attitude
• Digitally savvy

Requirements

• Remote Type: Remote
• Work Location: 399 Revolution Drive
• Scheduled Weekly Hours: 40
• Employee Type: Regular
• Work Shift: Day (United States of America)
• Pay Range: $79,560.00 - $115,720.80/Annual
• Grade: 7

Benefits

At Mass General Brigham, we believe in recognizing and rewarding the unique value each team member brings to our organization. Our approach to determining base pay is comprehensive, and any offer extended will take into account your skills, relevant experience if applicable, education, certifications and other essential factors. The base pay information provided offers an estimate based on the minimum job qualifications; however, it does not encompass all elements contributing to your total compensation package. In addition to competitive base pay, we offer:

• Comprehensive benefits
• Career advancement opportunities
• Differentials, premiums, and bonuses as applicable
• Recognition programs designed to celebrate your contributions and support your professional growth

EEO Statement

Mass General Brigham Incorporated is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.