• Drive the strategy for the self-serve experience: You'll translate high-level growth goals (e.g., "Increase Trial-to-Paid Conversion by 25%") into a prioritized backlog of experiments and features. • Funnel Optimization: Obsessively monitor the user journey using Amplitude or Mixpanel. Identify drop-off points and run rapid A/B tests to smooth the path from discovery to expansion. • Monetization Strategy: Partner with Product to test pricing gates and self-serve pathways, and credit-based systems to ensure a frictionless "swipe-to-pay" experience. • End-to-End Lifecycle Strategy: Map customer journeys and define key stages (onboarding, activation, habit formation, expansion). Build multi-channel automated flows (email, in-app triggers, Slack notifications) to move users through these stages. • Usage-Based Nurture: Use product data to identify highly active users and deploy automated, personalized triggers (emails, in-app notifications) to guide them toward paid tiers. • Onboarding & Activation: Define the "Aha!" moment for Tonic Fabricate and build the in-app checklists, tooltips, and welcome series that ensure users find value in their first session. • Hyper-Personalization: Build and refine audience segments using behavioral and usage data to deliver personalized product education and milestone triggers. • PQL Identification: Instrument the platform to identify high-intent users and "Product Qualified Leads" (PQLs). • The "Sales Bridge": Create a seamless hand-off between self-serve paths and our sales team, identifying when a user belongs to a target enterprise account and surfacing that intent to our GTM teams. • Expansion Loops: Identify and implement "viral" features, such as team invitations or shared workspaces, to drive growth within organizations. • DAU (Daily Active Users): Driving consistent, high-intent usage of Fabricate. • Conversion Rate: Improving the % of free users who transition to paid self-serve seats. • Pipeline Generated: Identifying and qualifying enterprise-level opportunities from the self-serve pool.