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Role Description

The Regional Lease-Up Specialist is responsible for overseeing all aspects of leasing, marketing, and training at the property for a portfolio of multifamily housing communities. This role works closely with the Regional Supervisor, Community Manager, and staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. The Regional Lease-Up Specialist is responsible for effectively leading the leasing team and accomplishing effective leasing, marketing, and positive resident relations.

Essential Duties & Responsibilities

• Strategic Leasing Management
  • Develop yearly marketing plan and utilize marketing strategies & systems.
  • Quickly identify market issues while implementing a plan to stabilize leasing and marketing efforts.
  • Execute analysis and market studies for multifamily competitors and markets.
  • Maintain solid awareness of the company and regional performance & goals.
  • Execute decisions that will have a positive effect on performance.
  • Communicate with the Regional VP, Regional Supervisors & Property Managers on all goals, objections & concerns.
  • Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date.
  • Develop and implement community engagement events and resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.).
  • Develop new relationships and strengthen existing relationships with business contacts and vendors.
  • Identify potential Company customers utilizing market and demographic data as well as industry knowledge.
  • Mentor community team members on leasing and marketing skills and concepts.
  • Model effective leasing and customer service techniques and communicate expectations to site team members.
  • Keep abreast of relevant industry topics to incorporate them into planning and decision-making.
  • Maintain an awareness and understanding of the company's goals and work to enhance its overall image and presence in the market.
  • Identify marketing needs of specific communities or areas to facilitate developing and implementing marketing plans to accomplish objectives.
  • Seek out and utilize available internal and external resources to meet goals and objectives.
  • Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys.
  • Communicate regularly with the Regional Vice President, Regional Supervisors, and Community Managers regarding goals, objectives, relevant concerns, problems, and solutions.
  • Develop marketing communication materials targeting Company market niches.
  • Monitor and implement all social media and online presence, including all campaigns being used.
  • Oversee all digital marketing campaigns and optimizations, including but not limited to PPC, SEO, ILS Listings, and Google My Business.
• Training
  • Onboard new team members onto company platforms, including but not limited to Entrata, Onesite, J Turner, etc.
  • Conduct on-site training remotely and or during each site visit consisting of individual one-on-one training and complete staff training.
  • Conduct outreach efforts with the team and showcase how to outreach effectively.
  • Conduct follow-ups with team members and train them on how to follow up effectively.
  • Host training with leasing and marketing teams on social media branding guidelines and platforms.
  • Review quarterly phone shops and in-person shops (at minimum) and work with sites that score below standard on training them on how to properly give phone and in-person tours.
  • Review the outreach calendar with LM and GM and train them to maximize daily outreach by enforcing fundamental marketing principles and ensuring they are doing the basics daily.
  • Provide training content to enhance our SharePoint resources to grow our training platforms.
• Personnel Management
  • Use consistent techniques & company directives to recruit, interview, hire, train, coach, and develop on-site staff.
  • Mentor, motivate, and enrich team knowledge of the new development department.
  • Work alongside Senior Regional Leasing and Training Director and executive team to ensure Asset brand standards are upheld in all marketing initiatives.
  • Ensure the effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks.
  • Promote harmony and quality job performance of staff through support and effective leadership.
  • Ensure staff compliance and consistency with Company policies and procedures by monitoring Gracehill.
• Administrative & Management
  • Ensure all administrative & leasing reporting is accurate, complete, and submitted on a timely basis.
  • Review portfolio websites for accuracy and ensure all items are updated with specials, amenities, pictures, videos, blogs, etc.
  • Audit files and property as needed.
• Financial Management
  • Achieve the highest possible net operating income by implementing effective cost control, revenue & leasing improvement; identify trends and recommend strategies and adjustments.
  • Provide insights to respective Regional Supervisor for yearly marketing budgets/forecasts.
• Travel
  • This position requires greater than 50% travel annually.

Qualifications

• Bachelor’s degree preferred.
• Experience in regional marketing, ideally new development.
• Experience managing social media and digital marketing campaigns required.
• Strong analytical and communication skills required.
• Creative and innovative mindset required.
• Ability to work in a fast-paced environment required.

Benefits

• Be part of a growth-focused, innovative company.
• Work with a talented, passionate team.
• Competitive salary and benefits.
• Opportunities for professional development.
• We're FUN.

Compensation

A reasonable estimate of the compensation range for this role is $90,000 - $100,000.