• Lead the analysis and review product enhancement requests from various sources and oversee the creation of business requirements for these enhancements. • Serve as an escalation point, both internally and externally, related to assigned products and applications. • Collaborate with appropriate functional areas (e.g., Training, Operations, Information Technology, Administration, and Finance) to develop and provide comprehensive product definitions, objectives, and goals that are responsive to the needs of the end user. • Work closely with Velera’s departments in executing product strategies on assigned products and services. • Identify risks throughout feasibility studies and development process and communicate issues to senior product management and leadership for evaluation; develop market test scenarios and ensure approval from the end-user for product rollout. • Development of product documentation, procedures, and training in all pertinent platforms. • Report and routinely update product and solution performance information to the strategic product manager. • Lead research efforts, analyze and ascertain required modifications and impacts to existing products and services. Communicate to affected areas. • Assist in the coordination and presentation of seminars and training for Velera personnel, prospective clients, trade associations, current members and other entities as assigned. • Conduct and lead meetings to support the development process and track and communicate progress. • Attend and participate in various Velera sponsored events and industry events, as needed. • Serve as the primary liaison to Operational Support departments for assigned products. • Maintain proficiency in departmental operations to assist as a backup for other products and services. • Work as a member and/or leader of a cross-functional team that addresses the development and implementation of new and/or enhanced products and services within determined deadlines.