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Role Description

The Senior Director, Brand Experience at New Relic will serve as the architect of our brand narrative, ensuring that our brand story resonates across all audience interactions. This role will integrate our brand across New Relic, overseeing functions that include creative and experiential design and corporate events. We are looking for a leader with a passion and creative vision to bring our brand promise to life, particularly through our events and experiences—one of our most crucial touchpoints. The ideal candidate will also possess the ability to grasp complex technical concepts and translate them into engaging brand narratives, visuals, and experiences. Reporting to the CMO, you will play a key role in shaping New Relic’s brand narrative, engaging employees, and elevating the company’s presence in the market.

What you'll do

• Strategic Brand Development:
  • Develop and execute a comprehensive brand strategy that aligns with New Relic’s vision and goals.
  • Lead and manage a team of brand marketing professionals to drive the brand's messaging, positioning, and creative direction.
  • Collaborate with product, design, and sales teams to ensure consistent brand messaging and visual identity across all touchpoints.
  • Conduct market research and analyze consumer behavior and trends to inform brand strategy and campaigns.
  • Utilize data and insights to measure and optimize the effectiveness of brand marketing initiatives.
• Corporate Production:
  • Vision, evangelize, and bring to life a new era of experiences for our portfolio of events.
  • Serve as a trusted partner to our field marketing team, working hand-in-hand to reimagine and elevate the experiences we deliver.
  • Manage and inspire a team of creatives and agency partners to execute world-class events.
  • Dream up innovative ways to bring our industry-leading solutions and inspiring customer stories to life.
  • Define an overarching creative strategy for events.
  • Manage high-complexity productions end-to-end.
• Creative Production:
  • Lead creative strategy by identifying and articulating the "why" behind effective creative work.
  • Continuously optimize and expand creative through various touchpoints.
  • Sound judgment and decisiveness in making sound creative calls.
• Team Leadership:
  • Build, mentor, and lead a high-performing marketing team.
  • Build and maintain relationships with key stakeholders.

Qualifications

• 12+ years of experience in corporate marketing, brand management, or related fields, ideally within the technology or SaaS industry.
• Proven track record of success in brand strategy and design.
• Exceptional narrative crafting skills.
• Strong leadership capabilities.
• Excellent communication and collaboration skills.
• A strategic, data-driven mindset.
• Exceptional organizational skills.

Requirements

• Please note that visa sponsorship is not available for this position.

Benefits

• Healthcare, dental, vision, parental leave and planning, and mental health benefits.
• 401(k) plan and match.
• Flex time-off.
• 11 paid holidays.
• Volunteer time-off.
• Other competitive benefits designed to improve the lives of our employees.