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Role Description

FWI is building a team to support CDC's Division of Cancer Prevention and Control in expanding the reach and impact of the Screen for Life: National Colorectal Cancer Action Campaign through strategic communications, media outreach, formative research, and performance evaluation. As a Campaign and Media Manager, you will lead the development and execution of paid media strategies and communication plans to effectively reach target audiences across digital and traditional platforms.

**Position is contingent upon contract award**

Work Schedule and Location:

• Remote position requiring approximately 1,410 hours per year, averaging roughly 27 hours per week.
• Weekly hours may vary depending on campaign activity, media placement schedules, and deliverable deadlines.
• Work is performed Monday through Friday, with core availability required during 9:00 AM – 3:30 PM Eastern Time.
• Occasional travel may be required for on-location activities such as photo or video shoots.

Responsibilities

• Lead the development and execution of campaign communication strategies and paid media activities.
• Develop the paid media strategy and media buying plan aligned with campaign goals, formative research findings, and audience insights.
• Plan and coordinate paid media placements across digital and traditional platforms, including social media, digital display, streaming media, podcasts, and search advertising.
• Develop and submit periodic paid media plans outlining tactics, media placements, targeting parameters, and budget allocations.
• Manage implementation of approved media strategies across all channels and platforms.
• Collaborate closely with creative teams to ensure campaign messaging is tailored for each media channel and resonates with target audiences.
• Partner with analytics teams to monitor media performance and optimize campaigns based on real-time data.
• Ensure paid media activities align with overall campaign communication goals and timelines.
• Stay current on media trends, platform updates, and best practices in digital and traditional health communications advertising.

Qualifications

• Bachelor's degree from an accredited institution (or equivalent years of professional experience in lieu of a degree).
• Minimum of 10 years of experience in campaign communications, media planning and buying, or integrated marketing communications.
• Demonstrated expertise in planning and executing paid media campaigns across digital and traditional platforms.
• Experience developing media strategies informed by audience research and formative data.
• Strong understanding of media metrics, performance optimization, and reporting.
• Excellent organizational, communication, and collaboration skills.

Requirements

• Experience executing paid media campaigns for federal public health agencies (e.g., CDC, HHS).
• Knowledge of health communication principles and behavior change frameworks.
• Experience with programmatic advertising, social media advertising platforms, and search engine marketing tools.

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Long-term and Short-term Disability Insurance
• Life Insurance
• 401(k) Plan
• Holiday Pay
• Paid Time Off

Company Description

FWI is an Equal Opportunity Employer, including disability/vets.

At FWI, we place the highest importance on creating an exceptional employee experience. You'll have opportunities to achieve your career aspirations through internal promotions, professional development, and other recognition and rewards programs.

Pay Range: Negotiable