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Role Description

We’re looking for a strategic, experienced, and commercially-minded Senior Product Marketing Manager to lead Oura for Organizations end-to-end B2B product marketing strategy across ŌURA’s growing commercial business. You'll define how our commercial products are positioned and differentiated in the market — clarifying who we build for, what problems we solve, and why we win across employers, health plans, digital health providers, government/human performance, and research partners.

In this role, you’ll own the commercial narrative for ŌURA’s B2B solutions and partner closely with Commercial, Product, Science, Sales, Marketing, and Comms/PR to translate complex enterprise and clinical capabilities into clear, outcome-driven stories that resonate with regulated buyers and drive revenue. You’ll lead end-to-end GTM for commercial launches, define and evolve enterprise solution packages, and translate market insights, win/loss analysis, and competitive intelligence into clear roadmap recommendations. You’ll partner closely with Commercial Marketing to power sales enablement through messaging frameworks and product trainings.

This role sits within the Product Marketing team and serves as a key bridge between Product and Commercial, with close day-to-day alignment to Commercial leadership, Sales, and Commercial Marketing.

What You Will Do:

• Product & Narrative Strategy
  • Define and own value propositions, positioning, and messaging hierarchies for Oura's commercial offerings.
  • Build and maintain persona and ICP definitions for commercial buyers and key stakeholders.
  • Translate complex enterprise capabilities into clear, outcome-driven narratives.
• Go-to-Market Planning
  • Lead GTM strategy and launch planning for commercial motions.
  • Develop Product Marketing Guides (PMGs) and launch playbooks.
  • Ensure every launch aligns with Oura's strategic B2B priorities.
• Partner on Sales Enablement
  • Own product positioning, messaging frameworks, and proof points for commercial sales materials.
  • Partner with Commercial Marketing and Sales to identify messaging gaps.
  • Lead product-focused trainings for Commercial teams.
• Market, Customer & Competitive Intelligence
  • Drive a continuous voice-of-customer program across commercial verticals.
  • Maintain and socialize competitive intelligence across verticals.
  • Own Market Requirements Documents (MRDs).
• Measurement & Feedback Loops
  • Define PMM success metrics for each launch.
  • Work with RevOps, Marketing Ops, and Data to ensure PMM inputs are reflected in CRM.
  • Run post-launch retrospectives with Product, Commercial Marketing, Sales, and Comms.
• Cross-Functional Alignment
  • Serve as the single B2B PMM point of contact for the Commercial organization.
  • Drive alignment across Product, Commercial, Marketing, RevOps, Comms, Science, and the broader Product Marketing Team.
  • Maintain a transparent view of PMM work in flight and manage tradeoffs with leadership.

Qualifications

• 8+ years of product marketing experience, with a meaningful portion in B2B or enterprise contexts.
• Experience building B2B marketing infrastructure from the ground up.
• Strong written and verbal communication skills.
• Healthcare or payer experience is strongly preferred.
• Multi-vertical fluency.
• Proven GTM ownership.
• Strong storytelling instincts.
• Cross-functional influence.
• Voice of customer orientation.
• Competitive and market intelligence expertise.

Bonus Points If You Have:

• Experience navigating privacy, security, and data governance requirements in highly regulated industries.
• Proficiency with AI tools to accelerate and improve your work.

Benefits

• Competitive salary and equity packages.
• Health, dental, vision insurance, and mental health resources.
• An Oura Ring of your own plus employee discounts for friends & family.
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off.
• Paid sick leave and parental leave.
• Market-based approach to pay, which may vary depending on your location.