• Responsible for the sales of consumable and diagnostic lab supplies and instrumentation within a defined territory. • Maintain effective customer relations, develop opportunities for growth within an existing customer base. • Assure market penetration and profitability while achieving sales and profit forecasts. • Lead territory to ensure effective customer relations with physicians, hospitals, lab contacts, retail contacts and other ancillary medical professionals. • Use available resources to meet customer needs and work effectively with cross-functional team of supplier and internal resources. • Manage the strategic direction for the territory; Develop sales strategies to meet plan and expand business within assigned territory. • Maintain a pipeline of opportunities to meet or exceed sales objectives. • Perform sales calls and vendor relations with all customers and potential customers in the assigned territory. • Stay aware of competitor and industry activity and keep informed of new products/services. • Introduce new products and services. • Lead pricing within territory to control profitability. • Maintain accurate reporting, records, and files necessary for proper management of territory.