• Develop and execute quarterly and hyper-local marketing initiatives to achieve acquisition and penetration targets through cross-functional collaboration with Sales, Finance, and Operations, including deployment and post-launch evaluation • Leverage quantitative performance data and qualitative field insights to identify acquisition trends, performance gaps, and revenue opportunities, translating findings into actionable marketing plans and promotional strategies • Identify market-level opportunities and risks across penetration, channel mix, competitive dynamics, and build readiness, providing strategic recommendations to capture new customers and strengthen competitive positioning. • Own end-to-end market performance by monitoring results and adjusting plans in response to competitive dynamics, including designing and evaluating structured test-and-learn pilots and localized execution strategies using defined KPIs (conversion, cost per acquisition, churn risk, ROI) • Develop executive-ready presentations that synthesize complex datasets into clear, compelling narratives, enabling data-driven decisions for senior leadership and field sales teams. • Also responsible for other duties/projects as assigned by business management as needed.