Senior Business Analyst – Direct To Consumer

Business AnalystBusiness AnalystFull TimeRemoteTeam 51-200Since 2013H1B No SponsorCompany Site LinkedIn

Location

California

Posted

47 days ago

Salary

$100K - $135K / year

Bachelor Degree5 yrs expEnglishPythonSQLTableau

Job Description

• Partner with studio teams to analyze DTC performance and deliver insights that directly drive DTC revenue growth across titles. • Proactively identify opportunities to increase DTC channel revenue, including funnel optimization, pricing strategy, offer design, and feature adoption. • Define, track, and report on key DTC KPIs, building dashboards and analyses to support leadership and studio decision-making. • Transform data insights into actionable recommendations for product and service quality optimization, identifying negative drivers impacting monetization, retention, and overall performance. • Own the setup, execution, and evaluation of A/B testing across DTC initiatives such as checkout flows, offers, bundles, loyalty, and VIP programs. • Partner with Product, Engineering, and studio teams to ensure proper tracking, experimentation frameworks, and data integrity across DTC systems. • Support revenue forecasting, scenario modeling, and business cases for new DTC initiatives. • Communicate findings and recommendations clearly and confidently to senior stakeholders and cross-functional partners. • Have a good understanding of the data sources and be able to communicate their limitations and nuances to the business. • Lead investigations into irregularities in the metrics, combining data from multiple sources to answer complex questions.

Job Requirements

5+ years of experience analyzing, visualizing, and interpreting data in a business or product analytics role.
Demonstrated strong business judgment, with the ability to generate meaningful insights and actionable next steps from complex, ambiguous data.
Bachelor’s degree in Statistics, Mathematics, Economics, or a related quantitative field (or equivalent practical experience).
Strong communication skills, with a proven ability to distill large and complex datasets into clear, actionable insights for non-technical stakeholders.
Proficiency with data visualization and BI tools such as Tableau, Looker, or similar platforms.
Advanced proficiency in SQL, Hive, or other querying languages used for large-scale data analysis.
Working proficiency in Python, R, or other scripting languages for data analysis and automation.
Comfortable partnering in technical discussions and cross-functional business initiatives.
Bonus Experience
Experience working in mobile gaming, DTC platforms, or broader consumer commerce ecosystems.
Familiarity with alternative payment methods, web-based checkout flows, or app store payment models.
Experience partnering with multiple product teams or studios in a multi-product or multi-tenant environment.

Benefits

Time Off:** Flexible Discretionary Time Off policy in addition to bank holidays to relax and refresh throughout the year.
Remote-First Working:** If you are located in Dallas, you’re welcome to work in the PeopleFun office, however, there’s no expectation to.
Financial: **Generous 401k match, discretionary bonuses, and competitive salaries.
Health & Wellness: **Comprehensive Medical, Dental, and Vision coverage.
Employee Assistance Program: **Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
Continuous Professional Development: **Propel your career with continuous opportunities for professional development.
Family-Friendly Culture: **A generous parental leave policy and a supportive, family-friendly culture.
Regular company events: **Yearly on-site events that celebrate our achievements and our team spirit.