• Lead marketing’s Center of Excellence (COE) model, ensuring it operates effectively across teams by aligning stakeholders around shared priorities, improving visibility into what’s happening and what’s next, and driving coordinated marketing efforts that unify activities and maximize impact. • Develop and implement a cohesive, integrated marketing and brand strategy that strengthens and protects brand consistency while driving measurable growth in share of voice, issue awareness, brand equity, and lifesaving actions. • Expand Best Friends’ reach and influence nationally and in key markets through targeted, culturally relevant strategies aligned to priority audience segments. • Design and lead high-impact, integrated campaigns that maximize impact through partnerships, PSAs, earned media, grassroots activation and creative collaboration—ensuring every tactic works harder through coordination, leverage, and smart use of limited paid media. • Inspire an environment of testing and learning, performance, and data orientation through consistent project leadership in collaboration with channel owners, internal stakeholders and external partners. • Utilize data, consumer insights and trends to inform decisions around target audiences, message development and key strategies; partner with the Insights & Analytics team and outside firms to translate market research into strategic marketing and brand campaigns that change public opinion and behavior on critical issues, support development priorities, and help to make Best Friends a household name. • Monitor the marketing and brand landscape to understand trends, audience needs, and emerging opportunities. • Use data and insights to inform strategy, improve effectiveness, and guide decisions that drive growth, relevance, and lifesaving impact. • Guide the use of systems and tools that scale impact, maximize resources and create greater operational efficiencies. • Direct an integrated Paid, Earned, Shared, and Owned (PESO) media strategy with a strong digital-first mindset—leveraging social, search, web, email, influencers, partnerships, and data-driven optimization—to maximize reach, relevance, and impact with limited paid investment, in close coordination with PR, grassroots, creative and content teams. • Work to find new ways for increasing influence and visibility of the organization and to realign resources to pursue new opportunities as appropriate. • Work closely with senior leadership and cross functional teams to identify opportunities and challenges; provide strong, positive, visible leadership to teams to inspire staff to perform at the highest levels, and to represent the goals, progress, and achievements.