Redwood Software

The leader in automation fabrics solutions

Demand Generation Specialist

Performance MarketingPerformance MarketingFull TimeRemoteTeam 501-1,000Since 1993Company SiteLinkedIn

Location

United States

Posted

4 days ago

Salary

Not specified

Bachelor Degree3 yrs expEnglishSQL

Job Description

• Execute integrated demand generation campaigns across email, website, paid channels, and organic programs. • Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation. • Build AI workflows to generate additional pipeline and opportunities • A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance. • Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution. • Manage website updates to support campaigns, product launches, and conversion optimization efforts. • Optimize landing pages and forms to improve lead capture and user experience. • Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates. • Monitor website analytics and recommend improvements based on data insights. • Develop and manage lead nurture programs aligned to buyer stages and personas. • Support lead scoring model implementation and ongoing optimization in collaboration with sales. • Ensure proper lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene. • Analyze funnel performance and identify gaps in lead progression. • Work closely with sales to align on feedback, lead quality, and conversion improvement opportunities. • Maintain dashboards and reporting on demand generation KPIs. • Provide insights into campaign ROI, attribution, and pipeline impact. • Identify trends and recommend strategies to improve lead quality and marketing effectiveness.

Job Requirements

  • 3+ years of demand generation experience (PLG experience preferred)
  • Hands-on experience with marketing tech stack (Salesforce, Qualified, etc.)
  • Experience managing email campaigns and automated nurture workflows
  • Strong understanding of B2B marketing funnels and lead qualification (MQL/SQL)
  • Experience with website and landing page optimization
  • Analytical mindset with proficiency in marketing analytics
  • AI-forward thinking around lead follow-up and conversion
  • Ability to build AI workflows that generate pipeline and opportunities
  • Experience in a similar B2B SaaS or enterprise software environment preferred
  • Experience with lead scoring model design and implementation preferred

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

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