• Aggregate and analyze product reviews from multiple sources (e.g., Amazon, DTC site, retail partners). • Identify recurring themes, sentiment trends, and root causes of poor reviews (e.g., product quality, service issues, delivery delays). • Quantify the financial impact of negative reviews, including lost sales, returns, and customer churn. • Collaborate with Finance and Product teams to estimate cost of remediation and potential ROI of improvement initiatives. • Model the impact on POS performance if average review ratings remain stagnant (~3.5 stars). • Simulate uplift scenarios based on improved review ratings and customer sentiment. • Recommend targeted investments (e.g., product fixes, packaging changes, service enhancements) to drive positive reviews. • Build dashboards and executive-level presentations to communicate insights and recommendations.