• Lead naming and positioning for new products and drive collaboration with the Product team on existing product updates and promotion. • Plan and execute product launches, including messaging, timing, budgets, cross-functional coordination, and launch calendar management. • Partner with the Research & Insights team to leverage customer research and market insights to inform product strategy, positioning, go-to-market planning, and strategies to increase product usage. • Monitor competitors and identify market opportunities to inform product positioning and differentiation. • Develop sales enablement materials, including pitch decks, battle cards, and competitive positioning frameworks; partner with the Product team to train account management teams on product messaging and differentiation. • Collaborate with content and creative partners to develop marketing materials and build customer advocacy programs, including case studies and testimonials that demonstrate campaign success. • Serve as the go-to product expert on features, pricing, and positioning for the Communications, External Affairs, and Marketing department, partnering cross-functionally with Product, Engineering, Sales, Customer Support, Training, Data, and Legal teams to ensure aligned messaging. • Provide mentorship to junior team members and supervise junior team members as the function expands. • All other duties as required.