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Role Description

Yes& is looking for an Account Director who will be a leader at our agency and the front-line relationship-builder with higher education and nonprofit clients at Yes&. In this role, you will lead the development and execution of fully integrated campaigns and marketing programs. You are a strategic thinker, organizer, taskmaster, dot-connector and effective communicator who will go above and beyond to create the strongest client relationships and ensure the highest quality work is delivered on time and budget. You oversee the strategic and executional aspects of our integrated campaigns and hold yourself accountable for the successful development and completion of what our clients need from us as we help them solve their toughest challenges. You effectively oversee project budgets and financial reporting and manage junior/mid-level staff on the account team in a way that inspires them to do their best work.

• Lead fully integrated marketing communications campaigns across every step of the strategic, executional and measurement process
• Spearhead the development of management and marketing and communications plans for clients
• Oversee the workflow, ensuring flawless coordination with our agency team, vendors, and clients
• Lead complex assignments, delivering the highest-quality work, on time and on budget
• Drive all aspects of our agency team contributions, across every internal department
• Ensure specs, budgets, work plans and resource planning are done consistently and correctly
• Provide senior-level leadership throughout the integrated campaign development process – research, strategic planning, messaging, creative and content development, production, measurement and tracking
• Develop strong, trusting relationships with clients and guide them to make smart decisions
• Lead the development of project budgets and financial reporting to ensure the financial correctness and success of each client relationship
• Lead by example, setting a tone for the team that inspires people to do their best work

Qualifications

• 7-10 years of experience in a marketing agency or in-house marketing/agency environment
• Expertise in integrated marketing campaign development, often for hyper-specific audience, across paid, earned and owned channels
• Experience with enrollment marketing, able to conduct diagnostic analysis and identify solutions across all stages of the enrollment funnel
• Exceptional communications skills – verbal and written – that establish you as a strong leader with sound judgement and a clear point of view
• Resourceful problem-solver, able to deliver under any circumstances
• Constructive collaborator with experience leading internal creative, digital, media and strategic communications teams, as well as external vendors and freelance consultants
• Proficiency with MS Office, including Word, Excel, and PowerPoint
• Knowledge of Slate, Salesforce, etc. a plus

Values You Should Share with Us

• The ability to lead with a strong sense of courage, creativity and curiosity
• An unwavering commitment to delivering for our clients, our agency and our teammates
• Working within a fast-paced, high-performance, diverse team environment
• Thriving in situations that require collaboration, self-direction and resilience