• Lead and actively contribute to the full UX/UI lifecycle: discovery, research, journey definition, wireframing, prototyping, high-fidelity design, design QA, and iteration. • Translate complex workflows and technical constraints into intuitive interaction models. • Drive clarity across ambiguous or multi-stakeholder environments. • Oversee implementation alignment to ensure production output matches design intent. • Design component-based, reusable UI systems aligned with modern frontend frameworks (React, Angular, Next.js). • Maintain and evolve design systems, interaction standards, and documentation. • Collaborate closely with frontend engineers to ensure seamless design-to-code translation. • Contribute to or review Storybook libraries and participate in code/design reviews where relevant. • Apply accessibility standards (WCAG, EAA), performance awareness, and system-level thinking across all solutions. • Lead product discovery phases including user research, workshops, stakeholder interviews, competitive analysis, and data synthesis. • Translate qualitative and quantitative insights into strategic design direction. • Partner with Product Managers and Engineering Leads to define experience strategy and roadmap priorities. • Align design decisions with measurable business outcomes and product KPIs. • Balance user desirability, technical feasibility, and commercial viability. • Champion user-centered thinking across cross-functional teams, balanced with business and engineering implementation needs. • Mentor junior designers and promote design best practices. • Foster a culture of experimentation, learning, and continuous improvement. • Elevate the quality bar for enterprise experience design.