• Develop and execute the U.S. growth strategy for Cabinet Doors & Drawers • Build and formalize the national program, including: -Market positioning -Target customer Segmentation -Go-to-market approach • Own the U.S. commercial business plan, including growth targets, pricing strategy, and execution priorities • Establish KPIs and track performance against growth objectives • Vendor development and purchasing collaboration • Identify, onboard, and manage strategic vendor partnerships • Lead pricing negotiations and commercial agreements • Leverage Richelieu’s premium panel offerings to support vendors and strengthen purchasing leverage • Partner with Purchasing and Head Office to align supply chain scalability and margin objectives • Work closely with Sales Managers and Sales Representatives across all regions to drive adoption and growth • Support and participate in: -Regional and national sales meetings - Customer presentations and negotiations • Make direct sales calls on high-impact national and strategic opportunities • Represent Richelieu at trade shows and industry events • Provide sales teams with training, tools, and best practices • Schedule and hold both virtual and face-to-face meetings with new and existing customers • Drive growth of the region's sales, both through new customer acquisition as well as the development of existing relationships • Identify and analyze buying patterns of current accounts, and brainstorm ways to become their stronger, more inclusive supplier • Educate yourself on, and continuously stay up to date with, Richelieu’s product offerings as well as ever-changing market conditions and competitive analysis • Provide commercial direction to Customer Service Managers to ensure consistent execution and alignment with sales objectives • Improve coordination between Sales, Customer Service, and Operations for complex projects and national programs • Lead, coach, and develop direct reports • Align product roadmap, vendor strategy, and sales execution • Ensure clear accountability and communication within the segment team • Expansion of the Cabinet Doors & Drawers program beyond the Northeast • Sustained national revenue growth and increased market penetration • Successful onboarding and performance of strategic vendor partners • Strong engagement and adoption by regional sales teams • Execution of high-impact national customer wins