• Partner with Sales, Marketing, RevOps, and Operations stakeholders to design, build, and optimize sales workflows, automations, and systems integrations that support revenue growth. • Own and enhance sales process automation across platforms (e.g., Salesloft, HubSpot, Creatio, Zapier) to improve lead routing, follow-up, and pipeline progression. • Collaborate with RevOps leadership to define KPIs and work collaboratively with our AI & Marketing Intelligence Specialist to build dashboards and reporting to surface actionable insights that improve sales effectiveness and forecasting. • Analyze sales performance, pipeline health, and operational metrics to identify inefficiencies and build processes or system improvements. • Serve as a Subject Matter Expert (SME) on NBS sales processes across brands, including FACTS and Nelnet Campus Commerce, proactively driving standardization and scalable best practices. • Support sales capacity and productivity initiatives by streamlining workflows, reducing manual effort, and improving data quality and accessibility. • Develop and maintain documentation, Standard Operating Procedures (SOPs), and training materials to support system adoption and ongoing training for sales and cross-functional users. • Test, troubleshoot, and continuously improve integrations and automations to ensure reliability, accuracy, and alignment with evolving business needs. • Partner closely with RevOps and Marketing teams on Go-to-Market (GTM) initiatives, lead lifecycle initiatives, and sales enablement projects. • Stay current on sales operations best practices, tools, and emerging technologies, bringing forward ideas that enhance scalability and performance.