The people you’ll like to work with and things you'll enjoy impacting:

As a Digital Marketing Manager reporting to the Head of Digital Acquisition in our Global Marketing team, your purpose will be to help drive global customer acquisition for both Booksy B2B and B2C. In this role, you will blend analytical rigor with creative experimentation to launch campaigns, build multichannel programs, optimize funnels, and own the KPIs that fuel product-led growth. You’ll work cross-functionally with Creative, Product Marketing, Product, Data, Operations, and Leadership to accelerate acquisition.

This role sits in a rapidly growing part of our business and requires someone who is scrappy and testing-obsessed. Expectations are high and the work moves quickly so the environment can be ambiguous, demanding, and high-pressure at times.

What You'll Do

• Aid in managing paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels.
• Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization and iteration, and new channel testing.
• Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns.
• Own reporting, pacing, and forecasting: You’ll manage ongoing performance tracking, ensure spend is driving efficient, scalable growth, and identify insights and trends.
• Collaborate closely with the Web, Creative, Brand, and Product Marketing teams to ensure briefs, ad copy, visuals, and landing page messaging are highly optimized for driving acquisition.

Salary range for this position is $75,000 - $103,000.