Socure
The leading provider of digital identity verification and fraud solutions. Salesinfo@socure.com
Head of Vertical – Partner Product Marketing
Product MarketingProduct MarketingFull TimeRemoteLeadTeam 501-1,000Since 2012H1B SponsorCompany SiteLinkedIn
Location
United States
Posted
7 days ago
Salary
$250K - $285K / year
Seniority
Lead
Bachelor Degree12 yrs expEnglish
Job Description
• Define and lead vertical marketing strategy across key industries (e.g., Tier 1 Banks, Fintech, Payments, Marketplace & Gig, Gaming, Workforce, Public Sector).
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to each GTM pod.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
• Build and scale partner marketing across networks, processors, platforms, and strategic consulting partners.
• Develop joint value propositions and co-marketing initiatives that drive sourced and influenced pipeline.
• Establish clear goals and KPIs tied to pipeline, revenue, win rates, and strategic account growth.
Job Requirements
- 12+ years of B2B marketing experience, including significant product marketing, vertical/industry marketing, and partner/channel marketing experience in high-growth SaaS, fintech, identity, fraud, or risk environments.
- 7+ years leading senior marketers and building scalable teams.
- Demonstrated success building vertical and/or partner marketing functions that drive measurable pipeline and revenue impact.
- Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
- Executive presence and the ability to influence senior cross-functional stakeholders.
- Analytical rigor and experience tying marketing programs to business outcomes.
Benefits
- Offers Equity
- Offers Bonus
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