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Role Description

We are seeking a dynamic and detail-oriented Shopper Marketing Associate Manager to join our team, reporting to the Shopper Marketing Manager. In this role, you will support the development and execution of shopper marketing strategies that enhance brand visibility, drive sales, and improve the overall shopping experience. You will collaborate with cross-functional teams to deliver impactful marketing initiatives that resonate with consumers and meet business objectives.

• Assisting in the planning and execution of shopper marketing campaigns, such as in-store promotions, digital activations, and events.
• Analyzing shopper insights and trends to inform marketing strategies and optimize campaign performance.
• Coordinating with external agencies and vendors to ensure timely execution of promotional materials and in-store displays.
• Supporting the development of marketing materials, including point-of-sale displays, product packaging, and promotional signage.
• Monitoring and reporting on campaign performance, providing insights and recommendations for improvement.
• Collaborating with sales teams to align marketing efforts with retail partners and enhance distribution strategies.
• Managing budgets with support from the Shopper team for shopper marketing initiatives.
• Staying updated on industry trends and competitor activities to identify opportunities for innovation.

This role offers an exciting opportunity to thrive in a dynamic, high growth environment where creativity is valued, and teamwork is essential.

Qualifications

• 4-6 years of customer/shopper marketing or related experience.
• Experience working with Natural Channel Retailers.
• Experience in CPG, Food & Beverage (natural & conventional grocers, mass-market retailers).
• Must have a proven track record in leading/growing shopper marketing sales.
• Able to travel up to 20% to support trade events, customer calls, etc.
• Available to work flexible schedules, including some evenings & nights.
• Interest and passion for raw foods and kombucha.
• Bachelor’s Degree in Business, Marketing, or related field.

Requirements

• Adapt at leading cross-functional teams through effective communication and influence.
• Proficient in leveraging syndicated data sources such as SPINs, Nielsen, and IRI, coupled with expertise in category management.
• Demonstrates sound business judgment and decision-making abilities.
• Possesses a customer-oriented mindset, with hands-on experience in omnichannel marketing.
• Proactively seeks out new digital and in-store shopper tools.
• Exhibits strong organizational skills, with proficiency in project management and budget oversight.
• Strong communication, writing, and presentation skills.
• Operates with high levels of integrity, autonomy, and self-motivation.

Benefits

• Health Insurance: Medical, Dental, Vision, and Life Insurance.
• 401K with Matching.
• Employee Assistance Program.
• Discounts on the amazing GT’s product line.
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, gyms, childcare, and more!).
• Food trucks every weekday and quarterly employee appreciation events.