• Execute strategic quarterly business plans to maximize sales and growth opportunities across assigned territories and retail partners • Achieve monthly and annual sales goals established by the company • Identify and create education, event, and activation opportunities tailored to regional business needs • Customize in-store strategies based on territory sales performance, individual store needs, and market trends to drive incremental business • Build and maintain strong, collaborative partnerships with store leadership, district managers, regional directors, beauty advisors and stylist teams • Serve as the Olaplex brand authority within the territory, ensuring best-in-class product knowledge, merchandising, inventory management, and in-store execution • Lead a “train-the-trainer” approach to empower in-store teams to deliver consistent, impactful brand education • Host and manage weekly in-store events, product launches, and seasonal activations in alignment with brand guidelines • Conduct side-by-side selling with retail teams to support sales goals and enhance the client experience • Facilitate formal and express training sessions to educate and inspire on brand DNA, product benefits, and selling techniques • Strategically manage and coach freelance educator teams to maximize business results while staying within allocated freelance budgets • Analyze sales reports and KPIs to identify opportunities and implement action plans that address regional and store-level needs • Conduct effective in-store business meetings and business reviews with retail partners • Ensure brand merchandising and marketing standards are consistently met across all retail doors • Track, recap, and report on business performance, field activity, and competitive insights on a weekly basis • Oversee travel and expense budgets, ensuring responsible, compliant use of resources • Maintain up-to-date scheduling calendars for yourself and freelance teams