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Role Description

The Senior Director, Marketing serves as a strategic business leader responsible for shaping and executing the brand vision and strategy to drive brand growth, profitability, and long-term market leadership for a turnaround business. This role encompasses full P&L ownership of the brand – including both top and bottom line delivery. The Senior Director leads and develops a high-performing brand team that delivers sustainable growth within a dynamic, fast-paced CPG environment.

This position will lead a Baby & Kids portfolio, dedicated to supporting families in nurturing healthy beginnings. You’ll be responsible for stabilizing and returning the brand to growth through innovation, portfolio expansion, and communication that connects with modern parents and caregivers. Leveraging deep consumer insight, you’ll help shape the next generation of trusted, better-for-you brands that inspire confidence and care from baby to toddler.

Essential Duties and Responsibilities

• Brand Strategy & Growth
  • Define and champion the brand vision, purpose, and long-term growth ambition in alignment with company strategy.
  • Develop and execute integrated brand plans that drive awareness, equity, and share growth across retail and eCommerce channels.
  • Lead portfolio strategy, ensuring a clear architecture, innovation pipeline, and renovation plans to strengthen brand competitiveness.
  • Analyze category, consumer, and competitive insights to identify white space opportunities and inform product innovation.
  • Partner with R&D and Innovation teams to develop new product concepts and drive stage-gate execution from ideation through launch.
  • Oversee agency and media partnerships to deliver best-in-class creative, digital, and shopper marketing activation.
  • Drive data-informed marketing programs leveraging analytics, media ROI, and consumer behavior insights.
• Financial & Commercial Leadership
  • Own full P&L for assigned brands, balancing top-line growth with margin expansion and return on investment.
  • Build annual and long-range marketing plans, including pricing, portfolio, and promotional strategies aligned to business goals.
  • Collaborate closely with Sales, Finance, and Operations to align forecasts, demand planning, and executional priorities.
  • Evaluate performance metrics (ROI, A&M spend, mix management) and make data-driven recommendations to optimize profitability.
  • Champion disciplined investment in innovation, ensuring financial rigor and consumer demand alignment.
• Team Leadership & Development
  • Lead, inspire, and develop a high-performing team of brand and innovation marketers.
  • Set clear goals and performance expectations, providing coaching, feedback, and development opportunities.
  • Foster a culture of creativity, curiosity, and accountability where team members are empowered to take ownership.
  • Partner cross-functionally to ensure collaboration between Marketing, Sales, R&D, and Operations.
  • Build future talent capability within the marketing organization through succession planning and skill development.
• Customer and Channel Partnership
  • Collaborate with Sales and Customer Marketing to translate brand strategy into tailored customer activation plans.
  • Partner on go-to-market strategy and joint business planning with key customers to drive category growth.
  • Integrate omnichannel and shopper insights into planning to maximize impact across physical and digital retail environments.

Qualifications

• Education and/or Experience
  • Required: Bachelor’s degree in Marketing, Business Administration, or related field.
  • Minimum of 10 years of progressive marketing experience with demonstrated success in brand and P&L ownership within the CPG industry.
  • Preferred: MBA or advanced degree in Business or Marketing.
  • Experience leading large-scale portfolio management or multi-brand strategy as well as smaller company start-up like experience.
  • Exposure to omnichannel marketing and digital commerce acceleration.
• Competencies and Proficiency Requirements
  • Strategic thinker with strong analytical and financial acumen.
  • Proven expertise in P&L management and delivering measurable business outcomes.
  • Deep understanding of consumer insights, innovation processes, and go-to-market excellence.
  • Strong leadership, influencing, and stakeholder management skills.
  • Excellent communication and presentation skills, with the ability to translate strategy into clear actions.
  • Creative problem-solver with an entrepreneurial mindset and a bias for action.
  • High degree of professionalism, integrity, and confidentiality.

Requirements

• Full P&L accountability for assigned brands and oversight of A&M budget.
• Direct leadership of brand and innovation marketing team 5-7; indirect leadership across cross-functional partners and agencies.
• Travel Requirements: Up to 20%, including category immersions, agency meetings, and customer engagement.
• Primarily remote-based, with occasional office presence.
• Fast-paced, collaborative environment requiring cross-functional engagement across business units.

Benefits

• $168,000 - $240,000 (commensurate with experience and location)
• Medical, Prescription, Dental, Vision Coverage
• Flexible spending accounts
• Disability coverage
• Life insurance
• Critical illness and accident insurance
• Legal and identity protection insurance
• Pet insurance
• Employee assistance program
• Commuter benefits
• Tuition assistance
• Adoption assistance
• 401(k)
• PTO
• Parental Leave