• Leverage unified view of pipeline volume velocity conversion and quality by source (MKTG/SDR/Sales/Partner) stage solution segment and vertical / geo and provide insights and actions. • Publish a Pipeline Health Diagnostic POV: leakage points days-in-stage and coverage risk by source × stage. • Track pipeline program performance weekly; analyze conversion rates engagement signals and pipeline creation. • Own a single trusted pipeline & progression narrative that reconciles all sources; present insights risks and the next steps. • Manage recurring operational pipeline review meetings covering pipeline status with SDR Sales Leadership and marketing leadership to review current state and idea on needs and recommendations. • Create and manage the Demand Program calendar of blitzes and campaigns across sales digital sales and SDRs partner. • Stand up remediation workstreams with owners to ensure successfully delivery of programs and results. • Track due dates to closure in a completion dashboard. • Orchestrate execution of Sales plays including cadences and programs across solution marketing Program Marketing Field Marketing SDR leadership Digital PMM and RevOps. • Partner closely with Field Marketing to localize plays content and programs for geos/segments. • Coordinate with Field Marketing and Programs teams to ensure account selection and audience targeting match program objectives. • Operate as a trusted advisor to potential customers; develop and maintain strategic working relationships. • Operate as an innovative thought leader; contribute significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends. • Mentor coach train and provide feedback to other team members; provide feedback to leadership on abilities of team. • Ensure alignment between marketing and SDR team on offer strategy (e.g. demo assessment workshop content guides events). • Own the intake prioritization and scoping of new strategic demand initiatives and calendar appropriately. • Recommend optimizations to plays content cadence steps segmentation and routing. • Leverage go-to-market sales plays informed by market insights product strategy vertical relevance and competitive positioning. • Coordinate sales plays call blitzes aligned to priorities across SDRs and Sales teams. • Translate marketing themes into actionable sales engagement cadences inbound/outbound triggers and persona-ready messaging working with Cadence build team. • Deliver sales-aligned sales engagement cadences (via Salesloft) aligned to each program. • Design and implement playbooks for pipeline acceleration especially for Stage 1-Stage 4 opportunities. • Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland’s Information Systems Security Policy.