• Develop and execute the North America field marketing strategy, aligning event programs with business goals and revenue targets. • Own the end-to-end planning, budgeting, and delivery of flagship events and North America trade shows, including the Horizons customer conference, executive roundtables, VIP experiences, and our broader external events portfolio. • Partner closely with sales, product marketing, and executive leadership to ensure field marketing activities directly support pipeline creation, acceleration, and retention. • Recruit, manage, and develop a team of direct reports, fostering a culture of accountability, creativity, and continuous improvement. • Analyze event performance and pipeline impact, using data to optimize future programs and maximize ROI. • Experiment with new event formats, channels, and technologies (including AI-driven efficiencies) to enhance attendee engagement and operational effectiveness. • Build and maintain strong relationships with internal and external stakeholders, acting as the face of field marketing for the region. • Establish repeatable processes, templates, and best practices to scale the field marketing function as the team grows.