• Design and execute the firm's comprehensive marketing plan aligned with strategic objectives. • Identify target markets and priority practice areas together with the management team and attorneys. • Develop strategies focused on generating qualified leads, brand positioning, and sustainable growth. • Coordinate commercial initiative projects such as referral programs and client retention strategies. • Manage and optimize the firm's digital presence, including the website, email marketing campaigns, and social media. • Design, implement, and manage content and growth strategies on platforms such as TikTok, Facebook, YouTube, and Instagram. • Oversee and execute paid campaigns on Google Ads, Meta, or other digital platforms, ensuring return on investment. • Manage live streams, webinars, and virtual events as part of positioning and client acquisition strategies. • Produce graphic, audiovisual, and digital assets using tools like Canva, Premiere, or other design platforms. • Integrate and coordinate marketing strategies with the CRM (Salesforce), ensuring lead traceability and conversion funnel tracking. • Monitor key performance metrics (KPIs), including web traffic, engagement, conversion, and return on investment. • Coordinate the firm's participation in events, conferences, seminars, sponsorships, and professional networking activities.