CBR is part of the Valnet Publishing Group. Valnet, founded in 2012, is a global digital publishing and media investment company that owns and operates over 25 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle, and travel. Valnet is committed to producing premium content, and we therefore require all our contributors to adhere to our Editorial Standards, including a prohibition on using Artificial Intelligence.
PR Specialist – Original Content
Location
United States
Posted
4 days ago
Salary
Not specified
Job Description
Role Description
This is a paid freelance, remote position. ScreenRant, CBR, and Polygon are looking for a PR Specialist – Original Content to join our team! Together, these three brands represent some of the most trusted and widely read voices in entertainment, pop culture, and gaming media. We're looking for a dynamic PR professional to amplify our original content and strengthen our presence across the entertainment industry.
Responsibilities
- Serve as the primary point of contact for talent booking across all original content series for ScreenRant, CBR, and Polygon.
- Build and maintain strong relationships with publicists, talent managers, studio PR teams, and network contacts to secure high-profile guests for original content.
- Proactively pitch our original series to talent representatives, positioning ScreenRant, CBR, and Polygon as must-do stops for cast, creators, and talent doing press runs.
- Plan and coordinate guest bookings well in advance around film/TV release schedules, gaming launches, and awards cycles.
- Negotiate and manage talent appearances, coordinating logistics with production and editorial teams to ensure smooth experiences.
Original Content PR Strategy
- Develop and execute PR strategies specifically designed to grow the reach and prestige of our original YouTube series across all three brands.
- Identify and pursue opportunities for original series to be featured, mentioned, or promoted by studios, networks, and talent on their own channels.
- Ensure all embargo agreements and studio guidelines are strictly adhered to in collaboration with production teams.
Studio & Industry Relationships
- Cultivate and maintain relationships with PR contacts across film, TV, and gaming to ensure ongoing access for original content needs.
- Ensure access from all relevant studios and projects across entertainment, gaming, and comics for interview and appearance opportunities.
- Establish and grow a network of publicist and studio contacts who prioritize our brands for talent availability during press cycles.
Brand Monitoring & Distribution
- Monitor the online conversation surrounding our brands and original content series, ensuring ScreenRant, CBR, and Polygon remain prominent voices in their respective spaces.
- Track performance and visibility of original series, flagging opportunities to increase reach through talent, partnerships, or PR pushes.
- Coordinate with social and video teams to maximize promotion of original content and guest appearances across X (Twitter), Instagram, Facebook, and YouTube.
- Create and manage a distribution list of industry contacts, influencers, and colleagues to amplify major original content releases and guest features.
Qualifications
- Previous experience in PR, talent booking, or entertainment communications.
- An established network of publicist, studio, and talent management contacts across entertainment, gaming, and/or publishing.
- Experience working with or alongside digital publishing or YouTube content production.
- Strong, broad knowledge of pop culture spanning film and TV.
- Exceptional organizational and communication skills with the ability to manage multiple bookings and deadlines simultaneously.
- Comfortable working across multiple brands with distinct voices and audiences.
- A proactive, relationship-first approach to outreach and talent engagement.
How to Apply
If you are interested in this role, please send us the following documentation by uploading it in the relevant fields below:
- Your CV
- Links to relevant past work.
Our hiring team will review your application and contact you if we believe that your experience could be a match for this role. Please note that a writing evaluation may be required as part of our application process.
Company Description
CBR is part of the Valnet Publishing Group. Valnet, founded in 2012, is a global digital publishing and media investment company that owns and operates over 25 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle, and travel. Valnet is committed to producing premium content, and we therefore require all our contributors to adhere to our Editorial Standards, including a prohibition on using Artificial Intelligence.
Job Requirements
- Previous experience in PR, talent booking, or entertainment communications.
- An established network of publicist, studio, and talent management contacts across entertainment, gaming, and/or publishing.
- Experience working with or alongside digital publishing or YouTube content production.
- Strong, broad knowledge of pop culture spanning film and TV.
- Exceptional organizational and communication skills with the ability to manage multiple bookings and deadlines simultaneously.
- Comfortable working across multiple brands with distinct voices and audiences.
- A proactive, relationship-first approach to outreach and talent engagement.
- How to Apply
- If you are interested in this role, please send us the following documentation by uploading it in the relevant fields below:
- Your CV
- Links to relevant past work.
- Our hiring team will review your application and contact you if we believe that your experience could be a match for this role. Please note that a writing evaluation may be required as part of our application process.
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