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Role Description

As the Lead: Product Marketing, you aren't just marketing a product—you are shaping its evolution. You are the primary architect of our market-fit strategy, sitting at the intersection of engineering excellence and job-site reality, translating complex SaaS features into tangible outcomes like margin protection, risk mitigation, and project safety.

• Influence the Roadmap: Partner with Product Management to prioritize features using "boots on the ground" insights and Pendo metrics to solve the highest-value problems for civil infrastructure projects.
• Build the "Gold Standard": Design and implement scalable, cross-functional Go-To-Market (GTM) playbooks tailored for the unique, multi-stakeholder procurement cycles of the civil construction industry.
• Lead & Mentor: Oversee our existing PMM team, serving as a coach and strategist to ensure our narrative and output resonates across every touchpoint.
• Master the Market: Own our TAM/SAM/SOM strategy. Identify high-growth sub-verticals and track competitor movements to keep Infotech steps ahead of the curve.
• Empower Sales: Create the "battle kit" (ROI calculators, industry-specific battlecards, marketing assets, and case studies) that accelerates customer journey and enables our sales team to win in complex, heavy-civil environments.

Qualifications

• Bachelor’s Degree in related field and 6 years relevant experience; or Master’s Degree in related field and 4 years relevant experience; or equivalent combination of education and experience.
• Preferred Qualification:
• SaaS Leadership: 7+ years in B2B SaaS Product Marketing, with at least 2 years in a management role. Master of subscription lifecycles and "land-and-expand" strategies.
• Industry Domain Expertise: 3+ years in Construction or Civil Infrastructure. Understand industry workflows like BIM, RFI/Submittals, and Infrastructure Asset Management.
• AEC Fluency: Intimately familiar with the civil infrastructure software ecosystem and know how our solution integrates into a civil engineer's daily workflow.
• Proven Growth: Track record of helping take a SaaS product from $10M to $50M+ ARR within a technical vertical.

Requirements

• Preferred Technical & Analytical Skills:
• Analytical Rigor: Use data—Win/Loss analysis, NPS, and usage metrics—to drive strategic pivots. Build TAM/SAM/SOM models that justify budget and roadmap requests to executive leadership.
• Strategic Intuition: Have a "sixth sense" for market shifts and can successfully position products to capture emerging opportunities.
• Communication Mastery: Translate "engineer-speak" into "customer-value" and present high-stakes strategic recommendations to the C-suite.
• Systems Experience: Proficiency with tools like Storylane and Pendo to drive product adoption and storytelling.

Benefits

• Comprehensive health benefits and inclusive wellness support
• Flexible time off and paid holidays
• Continuing education and leadership development programs
• An inclusive culture built on empathy, connection, and trust