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Role Description

Gray Digital Media is seeking a dynamic and results-oriented Sr. Programmatic Media Buyer to join our innovative team. In this role, you’ll leverage your expertise to develop complex campaigns within The Trade Desk and other DSPs to achieve desired results, manage budgets, and bid strategies to maximize performance. This will also provide internal and client-facing insights on digital campaign performance and reporting. This is a remote position.

• Extensive Knowledge of campaign builds in The Trade Desk and other DSPs, using effective media buying strategies and overseeing the day-to-day execution and optimizations
• Drive new ideas and execution to improve the performance of campaigns, including account structure, bidding strategy, ad format, and audience targeting
• Ensure campaigns' KPIs are met and within budget requirements, tracking costs and ROI
• Contribute to building and analyzing reports on campaign success, developing a summary for sales teams to utilize in current and future opportunities
• Displays excellent communication and can prioritize tasks in a high-volume environment
• Ability to both pace and optimize on a daily basis
• Helps team members with troubleshooting and communication
• Other Duties as assigned

Qualifications

• 3+ years of digital marketing experience in DSPs across display, video, audio, DOOH, Streaming TV, Omnichannel, and gaming
• The Trade Desk Edge Academy is preferred, along with experience in Koaki
• Demonstrated ability to create analyses that move beyond an explanation of “What happened” to “why it happened” and then to “what should be done”
• Excel power user (pivot tables, vlookup, index match, charts, etc)
• Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager
• Team Player
• Thrives in a high-volume, fast-paced environment
• Ability to meet multiple deadlines in a deadline-driven environment

Requirements

• Salary/Wage: $60,000 - $85,000/yr.
• Shift and Schedule: Mon. - Fri. (9:00 am - 6:00 pm)
• Job Type: Full-Time

Benefits

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO