Strada

We’re Strada, a global pioneer in payroll, human capital, and financial management solutions.

Account Based Marketing, Manager

MarketingMarketingFull TimeRemoteTeam 5,001-10,000H1B SponsorCompany SiteLinkedIn

Location

Illinois

Posted

25 days ago

Salary

Not specified

Bachelor DegreeEnglish

Job Description

• Build and execute 1:few ABM programs for a defined list of strategic North America accounts. • Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups. • Identify account clusters, themes, and pain points to guide program design and messaging. • Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints. • Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies. • Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape. • Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce.

Job Requirements

  • Experience executing B2B ABM programs (1:few or 1:many), preferably in enterprise SaaS or professional services.
  • Strong understanding of account segmentation, personas, customer journeys, and industry verticals.
  • Proficiency with ABM and marketing platforms including Demandbase.
  • Excellent project management and organizational skills with the ability to manage multiple complex programs.
  • Strong communicator who can simplify data, articulate recommendations, and influence stakeholders.
  • Analytical mindset with experience interpreting engagement data and account signals to drive decisions.
  • Collaborative team player with a proactive, solutions-oriented approach.

Benefits

  • health coverage
  • wellbeing programs
  • paid leave (vacation, sick, parental)
  • retirement plans
  • learning opportunities

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