Brunswick logo
Brunswick

Brunswick is a global corporation that develops and markets a broad range of recreation and lifestyle products. Founded in 1845 by John Brunswick as the Cincinn

Marketing Activation Specialist

MarketingMarketingFull TimeRemoteMid LevelCompany Site

Location

Connecticut + 2 moreAll locations: Connecticut, New York, Rhode Island

Posted

30 days ago

Salary

$58.7K - $92.7K / year

Seniority

Mid Level

Bachelor Degree2 yrs expEnglish

Job Description

• Develop, launch, present, and manage monthly regional promotions across email, text, and miscellaneous campaigns. • Serve as the subject matter expert (SME) for local marketing activations in assigned regions, guiding the sales team. • Assist in creating and distributing sales promotion materials, including POS collateral, to support sales efforts. • Lead the planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events). • Monitor and evaluate event performance, maintain a calendar of upcoming opportunities, and identify activation needs. • Prepare and present all activation-related communications to stakeholders, team members, and leadership. • Develop playbooks to document processes for knowledge transfer and consistent success across regions. • Develop content for the three regional social media pages (Connecticut, Long Island, Rhode Island) with guidance from the Social Media and Content Manager. • Support the creation and distribution of club and member communications, event invites, promotions, and newsletters. • Assist in the development of marketing materials, ranging from digital assets to print, ensuring alignment with brand guidelines and promotional objectives. • Review, approve, and track marketing invoices within your region, ensuring proper documentation and adherence to budget.

Job Requirements

  • Bachelor’s degree in marketing or business, or relevant experience
  • 2-4 years of relevant marketing experience
  • Strong writing, storytelling, and editing capabilities
  • Strong communication and interpersonal skills
  • Customer-focused mindset
  • Ability to work cross-functionally
  • Experience coordinating events and multiple stakeholders
  • Requires schedule flexibility, including evenings and weekends throughout the year, with a strong focus during peak season to support activations and member engagements.
  • Ability to be hands-on and work in a dynamic, entrepreneurial, deadline-driven environment
  • Ability to manage multiple projects at once, last-minute requests and quick turnaround with a positive attitude.

Benefits

  • Medical, dental, and vision
  • Paid vacation
  • 401k (up to 4% match)
  • Health Savings Account (with company contribution)
  • Well-being program
  • Product purchase discounts

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