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Role Description

The Vice President Sales, Convenience & Small Format is a critical commercial leadership role with full ownership of some of Harvest Hill’s most dynamic and underdeveloped growth channels. This leader will be responsible for setting strategy and driving execution across Convenience, Dollar/Value, Foodservice/K-12, Drug, Export, and Special Markets, representing more than $110 million in net sales today, with significant upside ahead.

This is a rare opportunity to operate within a unique ownership structure that combines the long-term orientation of a strategic, privately held owner with the pace, focus, and value-creation discipline of a private equity partner. Together, this structure provides both stability and ambition supporting thoughtful, long-range investment while driving near-term execution and performance.

This is not a maintenance role. It is a build-and-scale mandate.

The channels under this leader’s remit are characterized by complexity, fragmented routes-to-market, and meaningful white space, particularly within convenience and foodservice. With substantial investment already made across the enterprise, this role offers the opportunity to shape channel strategy, strengthen execution, and unlock accelerated growth with real backing from ownership and the executive team.

The Vice President will own the P&L for the division and currently lead a team of seven sales professionals. As Harvest Hill continues to evolve and integrate its global portfolio into the U.S. business over time, this role is expected to play an important leadership role in shaping future organizational structure and capability in a thoughtful, phased manner.

This leader will build and develop a high-performing commercial organization, establish disciplined and scalable route-to-market strategies, deepen customer and distributor partnerships, and translate brand strength and cultural relevance into expanded presence across high-velocity, impulse-driven channels.

This role reports to the President of Sales and is a key member of the Sales Leadership Team. Harvest Hill Beverage Company is headquartered in Stamford, Connecticut. This role is remote, with regular engagement across customers, distributors, and internal leadership.

Qualifications

• Versatile leadership experience across convenience, small format, foodservice and/or value or special markets.
• Track record building underdeveloped channels through targeted customer strategies, distribution expansion, and disciplined execution.
• Comfort operating in fragmented markets with multiple go-to-market models.

Requirements

• Experience designing and optimizing route-to-market models across distributors, DSD partners, redistributors, brokers, and export channels.
• Strong broker and distributor management capability, including performance expectations, scorecards, and execution standards.
• Ability to build scalable selling models and operating cadence that improve coverage and in-market execution.
• Senior-level customer leadership with the ability to build credibility and influence with retailers, operators, and distributor partners.
• Proven joint business planning capability across assortment, pricing, promotion, and activation.
• Demonstrated discipline in forecasting, pricing, and trade investment management across multiple channels.
• Proven ability to lead, develop, and hold sales teams accountable to clear expectations and KPIs.

Benefits

• Opportunity to shape channel strategy and strengthen execution.
• Support from ownership and the executive team for accelerated growth.
• Remote work with regular engagement across customers and distributors.