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Role Description

The Optimization Strategist for Display & Social is a digital marketing professional responsible for strategizing, executing, and optimizing display and social advertising campaigns across various platforms and media. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights.

This role will require direct management of social and ad operation marketing platforms, and partner with Account Management teams on overall client strategies and KPIs.

Qualifications

• Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• Must have 1+ years hands-on experience optimizing online/digital advertising campaigns
• Must have 1+ years of analytics/reporting experience

Requirements

• Work closely with the Account Management and Sales team(s) to create audience targeting strategy and achieve set ROI goals
• Determine target audience demographics and settings
• Deploy engaging ad creative strategy
• Manage day-to-day campaign performance and identify real-time trends
• Participate in client advertising performance discussions
• Attention to detail is a must
• Knowledge of digital marketing trends is essential

Benefits

• The annualized base salary for this role will range between $29,700 and $61,000
• Base compensation is reflective of many factors, including market, education level, skills, certifications, and experience
• Variable compensation may be applicable based on the role

Company Description

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.