• Direct, develop, and manage the Winebow wholesale sales teams to build distribution in their assigned territories. • Responsible for developing and implementing successful sales and marketing programs for respective territories, to include establishing territory action plans and strategic initiatives to capture market share. • Design and provide recommendations for systems to support the sales team and assist them in achieving goals and measuring results. • Acts as a strategic partner with the EVP of Sales or designee, and other senior management to develop and execute strategic business plans to ensure goals and objectives are met including but not limited to: developing sales goals and budgets, fiscal year plan, daily, weekly, and monthly sales reporting budget. • Enhance the overall service model to ensure customer satisfaction, profitability and retention, and creating new methods of accountability to support the highest level of service and performance throughout the company. • Analyze reports on a daily, weekly and monthly basis to identify potential growth areas, capture market share, and identify trends and monitoring depletions and make recommendations to the EVP of Sales or other senior leaders. • Work to develop new sales opportunities in every channel for increased Company profits. • Conduct routine sales activities such as market visits, sales meetings, trade shows, dinners and events. • Analyze new product opportunities for increased sales and market image. • Communicate business plans, programs, incentives and pricing to sales management and provide timely updates as they occur. • Ensure that programs and price promotions are well-executed and inventories are appropriately managed. • Make decisions regarding special pricing or category discounts for each customer. • Develop and mentor subordinates, including but not limited to: Regional Managers, District Managers to grow their management skills and business acumen in order to maximize distribution in their assigned territories. • Responsible for staffing, staffing planning, conducting performance appraisals on direct reports, budgeting, ensuring compliance with training requirements, developing direct reports and controlling division expenditures. • Meets agreed upon goals and objectives effectively and in a timely manner. • Arrives at work, appointments, meetings, and all work-related functions on time and as scheduled.