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Role Description

Join Natera as a Senior Marketing Manager for Health Systems to play a critical role in an innovative new business unit supporting our largest customers, health systems. This is an exciting time at Natera and we are actively building capabilities and solutions to partner strategically with these large customers. This role will be critical to helping us shape the way we go-to-market. Reporting to the Head of Marketing, Health Systems, you will oversee marketing efforts that support marketing communications, marketing operations, and sales B2B assets development.

Primary Responsibilities

• Marketing B2B assets development: Partner with the Strategic Account Management (SAM) team, and cross-functionally, to build out assets to support our B2B strategy with health system customers.
• Marketing communications: Drive all marketing communications efforts for the Health Systems BU, interfacing across the organization to ensure updates on Health System progress. Coordinate all communications for SAMs, work with social media and website teams to update those areas, and help infuse Health System messaging across the company.
• Marketing operations: Oversee the budget, medical legal review efforts, vendor and legal oversight, graphic design and agency collaboration, and sales analytics and applications as they pertain to marketing efforts.
• Conference and non-personal promotion: Oversee all operations regarding national trade associations and societies memberships, conference and event activities, and promotional content through these entities.
• Change agent: Stay abreast of healthcare trends impacting large Health System customers and educate others about these unique customers.

Qualifications

• Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred.
• Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting.
• Experience in life sciences, health technology, or diagnostics is required.
• Oncology experience is preferred.
• Experience with health system marketing is strongly preferred.
• High integrity and strong interpersonal skills to build lasting relationships with stakeholders.
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively.
• Proven ability to synthesize healthcare trends and clinical information and develop concise, impactful promotional materials.
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences.
• Collaborative mindset with the ability to lead and align cross-functional teams.
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies.
• Familiarity with digital marketing channels and field marketing tactics is a plus.
• Proficiency in Google Suite, Microsoft PowerPoint, Excel, and CRM platforms like Salesforce.

Requirements

• Location: Remote - Must be willing to travel up to 20%
• The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications, and specific office location. This may differ in other locations due to cost of labor considerations.
• Remote USA: $133,600 — $167,000 USD

Benefits

• Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life, and disability plans for eligible employees and their dependents.
• Natera employees and their immediate families receive free testing in addition to fertility care benefits.
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits, and much more.
• Generous employee referral program!

Company Description

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers, and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.