The market intelligence and search platform trusted by over 3,500 leading organizations
Principal Marketing Analyst
Location
United States
Posted
2 days ago
Salary
$116K - $140K / year
Job Description
Role Description
As a Principal Marketing Analyst, you will play a pivotal role in shaping our marketing strategies through advanced data analysis and insights. Transforming complex data into clear, actionable recommendations that drive business growth. You will be responsible for a wide range of analytical tasks, from creating foundational data tables to developing models that forecast performance and identify new opportunities. This role requires a strategic thinker who can not only analyze data but also work as a standalone point of contact to the core marketing team.
Qualifications
- 8 years of experience in marketing analytics, business intelligence, or a related data-focused role.
- A master of data visualization with a strong portfolio of dashboards and reports created in tools like Tableau, Power BI, or Looker.
- Hands-on experience creating and managing data tables using SQL and a solid understanding of data warehousing principles.
- Experience in handling key Demand Generation data sets from platforms such as GA4, DemandBase, Marketo, Outreach.
- Leveraging AI to build agents, models, and automate analytical workflows.
- A strategic and curious thinker with a proven ability to tackle ambiguous problems, identify new data opportunities, and drive analytical projects from conception to completion.
Requirements
- Design and build compelling data visualizations and dashboards to translate complex findings into actionable insights for the marketing team and executive leadership.
- Develop and maintain data tables and reporting structures to ensure accurate and timely measurement of marketing campaign performance and KPIs.
- Incorporate AI into your weekly workflows to automate analyses, enhance predictive capabilities, and uncover deeper insights.
- Think strategically to identify and source new datasets, both internal and external, to enrich our understanding of customer behavior and market trends.
- Lead deep-dive analyses on new and changing organizational needs, providing data-driven recommendations to guide marketing strategy and investment.
Benefits
- Base Compensation Range: $116,000 — $140,000 USD.
- Performance-based bonus.
- Equity options.
- A generous benefits program.
Job Requirements
- 8 years of experience in marketing analytics, business intelligence, or a related data-focused role.
- A master of data visualization with a strong portfolio of dashboards and reports created in tools like Tableau, Power BI, or Looker.
- Hands-on experience creating and managing data tables using SQL and a solid understanding of data warehousing principles.
- Experience in handling key Demand Generation data sets from platforms such as GA4, DemandBase, Marketo, Outreach.
- Leveraging AI to build agents, models, and automate analytical workflows.
- A strategic and curious thinker with a proven ability to tackle ambiguous problems, identify new data opportunities, and drive analytical projects from conception to completion.
- Design and build compelling data visualizations and dashboards to translate complex findings into actionable insights for the marketing team and executive leadership.
- Develop and maintain data tables and reporting structures to ensure accurate and timely measurement of marketing campaign performance and KPIs.
- Incorporate AI into your weekly workflows to automate analyses, enhance predictive capabilities, and uncover deeper insights.
- Think strategically to identify and source new datasets, both internal and external, to enrich our understanding of customer behavior and market trends.
- Lead deep-dive analyses on new and changing organizational needs, providing data-driven recommendations to guide marketing strategy and investment.
Benefits
- Base Compensation Range: $116,000 — $140,000 USD.
- Performance-based bonus.
- Equity options.
- A generous benefits program.
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