This role is responsible for owning the content strategy and execution across organic channels, including the blog, email/CRM marketing, and social media, acting as the brand storyteller to drive awareness, engagement, and lead generation. Key duties involve developing multi-channel content strategy, managing the editorial calendar, creating and optimizing content for SEO, and reporting on content performance metrics.

The Director will be responsible for designing and executing a modern, format-rich content strategy for new products, establishing a consistent content cadence, and leading the development of a full-funnel content system spanning research, customer stories, and thought leadership. This role involves creating a hub-and-spoke model to turn flagship ideas into an ecosystem of multi-format, multi-channel narratives.

Responsibilities include conducting literature reviews on topics such as identity, disability, race, critical theory, and educational research, as well as assisting with data collection, analysis, and the preparation of research materials like manuscripts and conference proposals. The Graduate Assistant will also collaborate in weekly research meetings and maintain accurate records of research activities.

The Content Optimization Specialist provides project-based consulting support focused on improving the performance, distribution, and discoverability of content after initial creation. This role supports SEO optimization, content systems, and publishing workflows within defined p...