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Role Description

This role is a strategic leadership position responsible for driving enterprise pipeline growth across North America. The Lead Enterprise Demand Generation Manager designs and executes end-to-end demand generation programs, including Account-Based Marketing (ABM), field marketing, and integrated campaigns, to accelerate complex sales cycles and expand strategic customer relationships. Operating closely with Enterprise Sales, SDR, RevOps, and Customer Success teams, this position ensures alignment between marketing initiatives and revenue goals. The ideal candidate is data-driven, experienced in high-ACV B2B environments, and thrives at the intersection of strategy, execution, and performance measurement. This role offers the opportunity to influence revenue outcomes, shape marketing programs, and contribute directly to enterprise growth initiatives.

• Own and implement the enterprise demand generation strategy for North America, aligned to revenue, pipeline, and account growth objectives.
• Design and execute ABM programs for 1:many and 1:few motions targeting priority enterprise accounts.
• Partner with Sales, SDR, RevOps, and Customer Success teams to define target accounts, buying committees, and engagement strategies.
• Drive net-new pipeline creation through integrated ABM, digital campaigns, and field marketing initiatives.
• Develop upsell and expansion programs for existing enterprise customers in collaboration with Sales and Customer Success.
• Lead field marketing activities, including executive events, regional activations, and industry conferences.
• Orchestrate multi-channel campaigns supporting complex, multi-threaded deals and long sales cycles.
• Provide campaign insights, account plans, performance reporting, and sales enablement assets to support pipeline creation and deal acceleration.
• Continuously measure, optimize, and evolve programs based on data, feedback, and ROI metrics.

Qualifications

• 7–10+ years of B2B demand generation experience with a strong focus on enterprise marketing.
• Deep expertise in ABM strategy, execution, and measurement.
• Proven experience partnering with Enterprise Sales teams in high-ACV, complex sales environments.
• Track record of driving net-new pipeline and expansion revenue.
• Experience planning and executing field marketing programs, including events and conferences.
• Data-driven mindset with experience defining and tracking pipeline, revenue, and engagement metrics.
• Ability to influence senior stakeholders and operate with a high level of autonomy.
• Preferred: experience marketing to technical audiences, familiarity with ABM/demand tech stacks (e.g., 6sense, Demandbase, Marketo, Salesforce), and experience in fast-moving, transformation-oriented environments.

Benefits

• Base salary range: $130,000 – $150,000 annually, plus variable bonus and stock grant opportunities.
• Health, dental, and vision insurance.
• Short- and long-term disability and life insurance coverage.
• HSA/FSA options.
• Remote work environment with flexible time off.
• Paid company holidays and parental leave.
• 401(k) with company match.
• Opportunities to participate in high-impact enterprise initiatives and drive measurable business growth.

Company Description