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Senior Brand Strategist
Location
United States
Posted
6 days ago
Salary
Not specified
Seniority
Senior
No structured requirement data.
Job Description
Role Description
We are looking for a Senior Brand Strategist with experience distilling information into clear and compelling strategic direction. This position can function remotely with occasional travel for team or client meetings.
- Developing brand architecture, positioning, strategy and messaging frameworks; championing the strategy from inception through execution of creative work
- Drafting creative briefs, strategic POVs and presentations
- Understanding clients' business, target audiences and factors relevant to the brand's growth
- Analyzing research, data and trends, and synthesizing into insights and strategic direction
- Creating comprehensive, competitive reviews and situational analyses
- Briefing and collaborating with teams across creative and communications planning
- Leading client-facing ideation and brainstorming sessions, with support
- Staying up to date on consumer research, market trends and industry news, and sharing findings with teams and clients
Qualifications
- 4 years of experience in a strategic role; agency experience required
- Analytical and creative problem-solving mindset; comfortable in ambiguity and able to form strategic hypotheses with minimal but sufficient information
- Strong research skills and some experience with:
- Desk research: sourcing and applying secondary research such as reports, statistics and articles to develop creative strategies
- Research design: writing survey questionnaires and/or interview discussion guides; determining appropriate methodologies to meet objectives
- Syndicated research: experience with social listening tools a plus, but not required
- Exceptional writing skills, with a command of nuance and artful editing with brevity
- Clear and precise communicator, curious and receptive listener
- Strong presentation skills
- Generalist collaborator who can work well alongside creatives, public relations, social media strategists and communications planners
- Ability to clearly and concisely present and support viewpoints with sound rationale—balancing the confidence to voice informed perspectives with the humility to reconsider when wrong
Job Requirements
- 4 years of experience in a strategic role; agency experience required
- Analytical and creative problem-solving mindset; comfortable in ambiguity and able to form strategic hypotheses with minimal but sufficient information
- Strong research skills and some experience with:
- Desk research: sourcing and applying secondary research such as reports, statistics and articles to develop creative strategies
- Research design: writing survey questionnaires and/or interview discussion guides; determining appropriate methodologies to meet objectives
- Syndicated research: experience with social listening tools a plus, but not required
- Exceptional writing skills, with a command of nuance and artful editing with brevity
- Clear and precise communicator, curious and receptive listener
- Strong presentation skills
- Generalist collaborator who can work well alongside creatives, public relations, social media strategists and communications planners
- Ability to clearly and concisely present and support viewpoints with sound rationale—balancing the confidence to voice informed perspectives with the humility to reconsider when wrong
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